Ealing’s green credentials grow as recycling rate rises (PR 241)
Ealing’s recycling rate has hit an all time high with approximately 40% of all waste currently being recycled.
The rate was 37% at the same time last year and the increase is in part due to an increase in participation in food waste recycling.
Forty-two percent of households in Ealing are now participating in the food waste service – up from 34% in March. This is largely because of Ealing Council’s introduction of the kitchen caddy in July.
In the last year 38,193 tonnes of waste from across the borough has been recycled and saved from landfill - enough waste to fill 18 Olympic sized pools.
The total tonnage recycled is down from last year because of a general reduction in waste attributed to factors like manufacturers using more sophisticated or lighter weight packaging and changes in consumer habits. More residents are also taking steps to reduce their waste and reuse what they can. Across the borough household waste was reduced by an impressive 8% last year – the eighth largest reduction in the country.
This month also marks the first anniversary of the expansion of the flats recycling service, which enabled thousands more households to join in with recycling. This has been a great success with 478 tonnes of rubbish collected through this service.
Councillor Bassam Mahfouz, cabinet member for Transport and Environment, said: “It’s great that Ealing residents have got the recycling bug and are using all of the services so effectively. Diverting this waste from landfill has saved the taxpayer money - approximately £88 per tonne of landfill tax. However we cannot afford to be complacent - we must keep driving the participation rates up. The key to increasing recycling figures over the coming years will be to encourage more people to take up recycling. It is because of this that we recently launched our Recycling Rewards competition that offers a cash incentive to the wards that show the greatest improvements as well as the best overall recycling participation rates. I would encourage everyone to keep up the good work and continue recycling as much as possible as well as to spread the recycling message to friends and neighbours.”
To help residents find out more about reducing waste, during European Week for Waste Reduction (20 – 28 November), Ealing Council is hosting two Love Food Hate Waste roadshows. At these free events you can pick up freebies and tips to make the most of the food you buy. They are being held on Tuesday, 23 November between 10am and 5pm at Ealing Customer Service Centre, Perceval House, and on Wednesday, 24 November, between 11am and 6pm at Ealing Central Library, in the Ealing Broadway Centre.
For more information about general recycling and Recycling